CBD has become the cool kid on the block, and it looks like she’s here to stay. So what is all the fuss about, what is CBD and does it really work?

CBD is short for Cannabidiol which is a naturally occurring chemical compound that is extracted from the plant Cannabis Sativa. CBD is a very different animal to THC one of the other chemicals in that same plant. We humans have cannabinoid receptors in our body and brain. These receptors are what THC and CBD interact with so effortlessly however, CBD and THC activate different areas and serve different purposes. 

THC binds to receptors in your brain which affects memory, coordination and concentration and has the psychoactive effect that induces the “high” associated with recreational cannabis. CBD however affects receptors in your body which are responsible for regulating pain, body temperature, and inflammation.  

There’s much ongoing research but studies have shown that CBD might help improve the overall function of the endocannabinoid system (our central nervous system) helping to down regulate stress signals plus it might also be helpful in a variety of ailments, ranging from acne to anxiety to psoriasis to pain and more.

Clearly plenty of people believe in the power of the plant and according to London-based analysis firm Prohibition Partners the European cannabis market will be worth over £100 billion by 2028 with other possibly more fanciful reports putting the figure between $500 bn and £1 trillion. As hallucinatory as that sounds, there’s no denying that legal weed, particularly for medicinal purposes, is currently one of the world’s hottest prospects.

We are delighted to be the exclusive UK stockists of CBD clean beauty products from Life Elements based in California. With years of knowledge under their belts, Martha and Curt Van Inwegen founders of Life Elements have dedicated themselves to developing skin care collections made from the most natural ingredients they can find. The result is a product line of individually crafted, dependable body and skincare solutions you can trust, all hand produced in California. Their formulas are made of ethically and sustainably sourced ingredients, such as honey, tepezcohuite, and the highest quality USA organically grown, broad spectrum hemp derived CBD oil (with zero THC). They believe in making a difference as real as their products, which is why they put everything to the test (with humans, not animals) before releasing anything to their customers.

“You are what you feel. We make products that your skin will dance with and your body will thrive on. Our products will never contain harmful ingredients for you or the earth” they say.