ANI came into being after creator Joanna Walker decided to formulate her own skincare. Tiring of what was available on the market, Joanna made up her mind to start from scratch. Her goal: to create skincare range using only those ingredients that offer something essential to the skin’s needs and are a pleasure to use.
For Joanna it’s not about erasing laughter lines – who wants to wipe away all the good times? It’s about getting your skin to optimum condition so you feel confident in yourself: keeping both skin and self-esteem healthy. Joanna believes smiling does more for your face than any face cream can.
Combining the purest ingredients ANI Skincare products are luxuriously enhanced by multi-tasking fragrant essential oils. So they not only cleanse and nourish the skin, they also uplift the senses.
The ANI Skincare philosophy is also their life philosophy: Wash regularly, treat with respect, immerse in all that is natural and uplifting.
They never use parabens, lanolin, beeswax, synthetic perfumes, palm oil or micro beads.
All products are handmade in the Cotswolds, England and are naturally plant derived as well as being vegan and vegetarian friendly.